If our perfume fails, we'll buy it back from you.
In 2006, 3M put ₹3 crore behind bulletproof glass in a Vancouver bus stop. They told the city: "Break it, take the money."
Nobody could. Because the glass actually worked.
We're doing the same thing—but for perfume.
If your perfume doesn't last 24 hours on tissue paper, we'll buy the bottle back from you.
Not because we want to process refunds. Because we want to learn. We want to know when our formulations fail, where they fail, and why they fail. Every returned bottle goes to our lab. Every failure teaches us something new.
Because we chose the hardest test, not the easiest.
Unlike skin, tissue paper has no body heat to slow evaporation.
Skin's natural oils help retain scent. Tissue paper has none.
The hardest possible test for longevity.
Tissue paper offers no advantages—no warmth, no oils, maximum evaporation. It's a brutal environment for any fragrance. We use it because we want you to experience what our perfumes can do in the worst possible conditions.
Follow these steps to test your perfume's longevity. At each interval, you'll test both projection (sillage) and closeness.
Spray the tissue 6 times (3 sprays each side)
Saturate it properly—we want a real test, not a whisper.
Place in a quiet corner
Away from windows, heat sources, and other fragrances to avoid contamination.
Take a photo of your setup
You'll need this if you submit a buyback claim. Show the tissue in its corner placement.
The Fan Test (Projection)
Wave the tissue like a hand-held fan. Can you smell it in the air? This tests sillage.
The Close Sniff (Intensity)
Bring it to your nose. How strong is it? This tells you about longevity.
The Fan Test
Still projecting? The heart notes should be developing now.
The Close Sniff
Notice how the fragrance has evolved. This is where cheap perfumes usually fade.
The Final Fan Test
Is there still projection after 24 hours on tissue?
The Final Close Sniff
Bring it close. Can you still detect the base notes?
Decision Time:
✓ Still smells good? Enjoy your perfume.
✗ Faded significantly? Submit a buyback claim below.
We ask questions—not to gatekeep, but to learn. Every failure teaches us where our formulations need work. Help us get better.
Not to deny your claim.
To understand what went wrong.
Was it the heat? The humidity? The formulation itself? Every returned bottle goes to our lab. Every data point helps us improve for the next batch.
We're building perfumes for India—and that means learning from real conditions in Mumbai's humidity, Delhi's dryness, Bangalore's cooler climate.
Your honest feedback makes our formulations better.
We'll still buy it back. "Faint" isn't good enough. If the scent has significantly weakened after 24 hours, that's not the performance we promise.
Yes. You'll need to ship the bottle back to us at your own cost. We'll provide the return address when you submit your claim. This keeps costs down and helps filter genuine claims from casual returns.
3-5 business days after we receive the bottle back. We'll transfer the full amount to your original payment method.
One buyback claim per customer, ever. We trust you to test honestly, so we ask that you choose carefully which fragrance to test.
We analyze them in our lab to understand what went wrong—climate conditions, storage environment, or formulation issues. We never resell returned products. They help us improve future batches.
We want the tissue properly saturated to match realistic usage. Six sprays ensures you're testing the fragrance as you would actually wear it, not testing a whisper of scent that might fade from under-application.
Every bottle comes with the 24-Hour Tissue Test guarantee.
We don't just talk about longevity. We let you prove it.